The Truth About The Web
July 22nd, 2008I found myself thinking about this blog post throughout yesterday. I didn’t plan on it. But the implications seem significant. Two truths according to Jeremy Zawodny:
(1) A lot of people seem surprised to learn that tons of people every day are “searching” for ebay.com or aol.com or just “ebay” or “aol” even though they can type those things into their address bar and get exactly what they want…. They’re domain names or domain names without the .com on the end of them. Lots of people search Google every day for “yahoo.” People search Yahoo for “google.” And AOL. And eBay. And so on.(2) …normal people can’t tell the difference between AdSense style ads and all the other links on most web sites. And almost the same number don’t know what “sponsored results” on the Search Results Page are either. It’s just a page of links to them. They click the ones that look like they’ll get them what they want. It’s that simple.
I’m thinking about how to incorporate these truths into all the web sites I manage. Deep stuff.
July 22nd, 2008 at 11:58 am
There is empirical evidence behind the first truth, but the second seems a bit overly-cynical and elitist.
I simply have to step back for a second and think about all the tech support calls I get every day and somehow it doesn’t seem all that elitist. Cynical, yes…but it’s probably true.